когда вы ищете нечто такое, что способно поразить воображение или развлечь. But pay attention to the fact that there are codes on this advertisement. INполне возможно, что из множества отслеженных вариантов тот, который вам так не понравился, окупается наилучшим образом.

There are many other announcements: they are no longer coded, but they were coded when they first appeared. Their использование основано на полученной статистике. Before they were given to circulation, they were tested selectively. Those who use them use the full potential of advertising.

People pay for an ad because they think it's good by default: "it's has produced wonderful results for others, it will be good for us as well.” These people use it like a condiment that others have already approved. If all goes well, the seasoning is used again and again. If the result is bad, evil fate is blamed for everything.

IN это трудно, невозможно поверить. Even a shopkeeper who advertises for twenty dollars knows whether it pays off or not. Each line in the advertisement of a large store fulfills its purpose. Every inch of advertising space should justify its cost by tomorrow. And yet more often large-scale, nationwide advertising is sent to print without any preliminary calculations. It just assumes some return. With the most minimal check, there would be ways to increase the number of responses to it.
These methods still prevail, but their decline is near. They уже приговорены. The time is not far off when everyone who invests money will want to know what he gets for them. Advertising will be inseparable from smart business, precision and high performance. Employees and methods, everything and everyone will be measured by responses, and only professionals will survive in this order.

An hour ago, an old advertising worker said to the author: “Our time has passed. The hype has lost its real meaning. Sophistication gives way to reality. These changes terrify me."

They ужасают и сотни других. A huge amount of advertising is already being done on a scientific basis. Atспех её очевиден. Those who follow a different path will soon leave it
But we - all who can stand the test of practice - welcome these changes. Рекламное поле намного увеличится, когда люди увидят, насколько безопасен и надёжен этот вид activities. When the element of gambling disappears from it, our business will only benefit in clarity and clarity. And when the time comes to judge us according to our merits, we will be proud of the work of our hands.

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